MARKETING STRATEGY

We dig deep to understand your passions, motivations and goals, and then work with you to map out a marketing plan to help you reach those goals. We identify audiences, craft relevant messages, and recommend the channels through which to communicate them.

RESEARCH

We’re passionate about non-stop learning and believe research is critical to any thoughtful marketing strategy. What are the biggest challenges in your clients’ industries? What trends are shaping consumer behavior? We help you (and your clients) stay in-the-know by reporting on relevant trends and issues, and by linking to reputable outside sources in the content we create. We are also equipped to conduct primary research such as customer surveys or interviews.

CASE STUDIES

When you want to share examples of your own work, we help you craft a story that emphasizes the positive impact of your solutions — the results you successfully delivered to your clients based on their goals and your thoughtful strategy.

ADVERTISING

We believe the value of content marketing is an ability to show (not tell) your clients and customers what you have to offer. By sharing information and ideas, you’re building trust and long-term relationships. Paid advertising can also play a major role in branding you and your company. We help you align messages across channels and maximize ROI.

COLLABORATION

We have a strong network of like-minded collaborators who often join us in implementing your marketing strategy, such as public relations specialists, graphic designers, web designers, social media specialists, researchers and other writers. Want to collaborate with us? Reach out!

CONTENT DEVELOPMENT

With your message in mind, we develop a combination of long- and short-form written content that lets your clients and customers know you understand the challenges they face, and have the knowledge and experience to help them solve those issues.

BLOGS + ARTICLES

Through research and interviews, we get to know your point of view and help you put that POV into words. We write blogs and articles for your own website, or for external use such as media coverage or PR. While we do the writing on your behalf, our goal is always to represent your ideas in your voice.

SOCIAL MEDIA

The most important part of a content marketing strategy is a plan to share that content. We help you get your message out to your audience by posting to social media channels such as LinkedIn, Facebook and Instagram.

EMAIL MARKETING

We help you stay in direct communication with your contacts by developing emails and newsletters that put your content front-and-center.

CONFERENCE + EVENT STRATEGY

As part of a comprehensive strategy, we’ll recommend conferences for you to attend or participate in as a speaker or panelist. We’ll also work with you to develop plans for events that you can host or co-host.

PRESENTATION DEVELOPMENT

When you’re preparing for an event, conference, or client presentation, we can help you develop and strengthen your message. We create content that communicates your passion and POV, and most importantly, is relevant to your audience and the solutions they’re seeking.